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Save your seatPRMB ran from roughly $19.85 in early April to $24.80 by late May after its May 7 earnings report showed a return to sales growth and raised 2026 organic sales guidance.
The stock has the potential to go down if it loses $23, with a retrace toward the $21 to $20 area possible. Any signs that cost pressure, legal overhang, or slower direct delivery improvement are hitting guidance would accelerate the downside.
If PRMB holds the $23 to $24 support zone on volume, a push back toward $27 is on the table. Resistance near $25 is the first hurdle, and follow-through likely needs more proof that premium brand growth and retail momentum can offset margin pressure.
We don't currently have information about Primo Brands Corporation Class A's earnings.