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Sprouts Farmers Market Falls 24% After Outlook Cut

TIM BOHEN•UPDATED OCT. 28, 2026, 4:05 PM ET
Reviewed by Jeff Zananiriand Fact-checked by Ben Sturgill

Sprouts Farmers Market fell 24% after regular trading ended after lowering its earnings outlook amid a tough consumer backdrop.

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Why Sprouts Farmers Market Stock Fell Today

Sprouts Farmers Market fell 24% to $48.97 after regular trading ended after cutting its full-year earnings outlook. The natural and organic grocer said disruption involving cyclospora, a parasite that can cause foodborne illness, hurt its quarter. Management also cited a challenging consumer environment.

What Sprouts Farmers Market Inc. Does

Sprouts sells natural and organic groceries through its stores. It depends on shoppers making regular trips, so fewer visits can weigh on sales. That makes efforts to bring customers back important for the business.

Sprouts Farmers Market Full-Year Outlook

Sprouts now expects about $4.80 in diluted earnings per share for the year and sales growth of 4.3%. Diluted earnings per share counts potential shares that could reduce each share’s portion of profit. The lower forecast signals that the company expects weaker earnings and slower sales growth than it had planned.

Sprouts Farmers Market Customer Spending Plans

Management plans to spend more on affordability and customer engagement, meaning efforts to offer better value and build customer ties. That spending could weigh on profit before it helps bring shoppers back. The company has not specified how long the parasite-related disruption will affect results.

Quick Financial Overview

Sprouts is a profitable retailer and a mid-cap, meaning it sits in the middle range by company size. Its market value, the total value of its shares, is $4.57B. It reported $223.9M in cash and cash equivalents, meaning cash the company can spend, as of June 28, 2026.

Sprouts Farmers Market Revenue and Earnings

Third-quarter net sales were $2.3 billion, up 5% from a year earlier. Diluted earnings per share was $1.21, compared with $1.22 in the year-earlier quarter. Sales growth shows the business is still expanding, but earnings slipped slightly.

Sprouts Farmers Market Store Growth

Sprouts opened 15 stores during the quarter and had 504 locations across 25 states at quarter-end. New stores give the grocer another way to grow sales, but they do not remove the need to bring more shoppers into existing locations.

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Sprouts Farmers Market Sits Near Its Yearly Low

Sprouts is near its 52-week low, meaning its lowest share price over the past year. The shares are down 42% over that period, so the latest drop extends an existing decline. For this stock, the last daily move this large was many sessions ago.

Sprouts Farmers Market Trading Volume

Trading totaled about 6.1 million shares. The activity was brisker than usual, showing that the sharp price decline drew unusually heavy trading. That does not establish whether buyers will return in the next session.

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Conclusion

Sprouts’ next fourth-quarter earnings report will show whether customer traffic and sales are improving after management’s planned investments. Its date has not been announced; stronger traffic would support a recovery, while continued weakness would leave profit under pressure.

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