Feb. 27, 2026 at 4:55 PM ET5 min read

SOFI Faces Price Target Cut as Director Sells Shares

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

SoFi Technologies Inc. stocks have been trading down by -7.33 percent as lending sector concerns shadow investor sentiment.

Key Highlights on Recent Developments

  • Analyst rating maintained at ‘Underperform’ as Bank of America lowers the price target for SoFi Technologies to $20 from $20.50, citing valuation concerns relative to its peers.
  • Steven J. Freiberg, a SoFi director, offloaded 94,225 shares worth nearly $1.91M, retaining control over 588,849 shares, highlighting possible insider sentiment on the company’s trajectory.

Finance industry expert:

Analyst sentiment – neutral

SoFi Technologies, Inc. (SOFI) presents a mixed financial outlook based on its current market position and fundamentals. While the company reported an annualized revenue of $3.61 billion, with a notable revenue growth rate of 49.24% over five years, profitability remains a challenge. Key ratios, such as a negative EBIT margin of -1.5% and a pretax profit margin of -3.1%, highlight ongoing operational inefficiencies. The P/E ratio stands at 32.54, suggesting an optimistic valuation given the company’s unprofitable state. With a high debt-to-equity ratio of 0.18, financial leverage is well-managed, yet the negative cash flow from operations indicates potential liquidity stress.

In terms of technical analysis, SoFi’s stock exhibits a bearish trend in its recent weekly price action. The closing prices declined from $19.18 to $17.70 over the last five sessions, signaling persistent downward momentum. The price action, characterized by lower highs and lows, suggests further downside potential. The dominant volume pattern supports this bearish outlook, aligning with decreasing price levels. An actionable trading strategy would be to short the stock with a target at $17.00, utilizing the recent low as a support level for setting a stop-loss to manage risk effectively.

Recent news and transactions provide further insight into SoFi’s current environment. The reduction in the price target by Bank of America reflects concerns over SoFi’s valuation, now seen as stretched relative to peers, further echoed by an insider’s share sale, indicating potential internal sentiment unease. While the finance sector remains uncertain due to interest rate fluctuations, SoFi’s trajectory suggests continued volatility. The stock faces resistance at $19.00 and support at $17.00 levels, aligning with the decreased valuation outlook. In conclusion, SoFi’s near-term prospects appear cautious, characterized by a challenging valuation and insider selling, contributing to a neutral sentiment on the stock.

Candlestick Chart

More Breaking News

Weekly Update Feb 23 – Feb 27, 2026: On Friday, February 27, 2026 SoFi Technologies Inc. stock [NASDAQ: SOFI] is trending down by -7.33%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

On the financial front, SoFi Technologies has reported intriguing figures worth noting. The company’s revenue stands robustly at over $3.61B; however, its profitability metrics depict a mixed scenario. While the net income from continuing operations signifies a stable foundation, the profitability indicators like EBIT margin at -1.5% and return on assets near negative figures underscore operational challenges. SoFi’s expenses in interest and other sectors emphasize the company’s strategic expansions but also signal sizeable cash outflows with a negative free cash flow exceeding $1B. Moreover, a current price-to-earnings ratio of 32.54 places SoFi in a premium bracket, reflecting high expectations versus mixed foundational results.

Market response remains cautious amid these insights. The stock’s recent low and high trading pattern reveals resistance and support range evaluations, aligning with the adjusted price target from industry analysts. The reduced target hints at an assessment that sees limited immediate upside compared to the sector. Investors should weigh these financial complexities carefully, considering them alongside the strategic shifts and director’s stock sales for a comprehensive market position understanding.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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