Feb. 27, 2026 at 4:28 PM ET5 min read

SoFi Technologies Faces Setbacks with Price Target Cuts and Insider Selling

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

SoFi Technologies Inc. faces volatility as stocks have been trading down by -7.02 percent amid heightened regulatory scrutiny.

Latest Developments

  • Bank of America cuts its price target for SoFi to $20, down from $20.50, citing the company’s valuation as being overstretched when compared to industry peers.
  • Steven J Freiberg, a Director at SoFi Technologies, has sold 94,225 shares for approximately $1.91M, while maintaining control over 588,849 shares.
  • The combination of the price target cut and insider trading might impact investor confidence adversely, leading to volatility in the stock price.

Finance industry expert:

Analyst sentiment – negative

  1. Market Position & Fundamentals: SoFi Technologies (SOFI) exhibits a mixed financial position, characterized by robust revenue growth over the last five years at 49.24%, but currently operates with negative profitability indicators. With an EBIT margin of -1.5% and a pretax profit margin of -3.1%, the company struggles to translate revenue to profit efficiently, albeit achieving a profit margin of 13.31% thanks to its high Gross Profit Margins. Despite a healthy total debt to equity ratio at 0.18, the company’s free cash flow remains in the negative at -$1.06 billion, indicating liquidity pressure. The critical task remains to leverage their revenue growth effectively into sustained profitability—a necessity for sustainable long-term growth and investor confidence.

  2. Technical Analysis & Trading Strategy: Recent weekly analysis shows a definitive downward trend culminating in a close at 17.75 after peaking at 19.18 within the week. The sharp decline post-February 225 indicates bearish control, with initial support forming around 17.70. However, given the high volume of trading around the 18.80-19.00 range, expect minor resistance there. Current momentum favors a sell strategy around resistance, capitalizing on price weakness, with a stop-loss slightly above 19 to hedge against possible short-term volatility reversals—a strategy aimed at minimizing losses while exploiting the prevailing downtrend.

  3. Catalysts & Outlook: Recent news highlight valuation concerns, with BofA downgrading its price target to $20. A director sold a significant share quantity, potentially signaling internal caution. Such events coincide with valuation strain compared to industry benchmarks, emphasizing negative near-term sentiment. Technically, expect support near $17, whereas $19.50 serves as a resistance threshold pending financial performance improvement. Relative to its finance sector peers, SOFI appears overvalued, coupled with unconvincing profitability. This casts a negative outlook amid current market dynamics and internal shareholder moves.

Candlestick Chart

More Breaking News

Weekly Update Feb 23 – Feb 27, 2026: On Friday, February 27, 2026 SoFi Technologies Inc. stock [NASDAQ: SOFI] is trending down by -7.02%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

In recent days, SoFi Technologies’ stock has demonstrated considerable fluctuations. Starting at $18.18 on February 26, it experienced several ups and downs throughout the week, ultimately closing at $17.75. This performance represents a downward trajectory from its high point of $19.31 recorded a few days prior. These market movements convey investor uncertainty following the financial and insider trading developments.

A deeper dive into SoFi’s financial health reveals a mixed picture. The company operates in the financial services sector with a price-to-earnings ratio of 32.54, suggesting a slightly high valuation. Interestingly, revenue for the latest quarter amounted to approximately $3.61 billion, with consistent annual growth rates, reflecting the company’s revenue-generating capability. However, profitability indicators present some concerns with a negative earnings before interest and taxes (EBIT) margin of -1.5%, underscoring challenges in achieving sustainable profitability despite revenue gains.

Key ratios portray a company leveraging its position through debt with a total debt to equity ratio of 0.18, coupled with asset turnover indicative of restrained operational efficiency. The picture these figures paint is one of a company with potential upside in its market position, albeit overshadowed by ongoing concerns surrounding its valuation and profitability metrics.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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