Feb. 27, 2026 at 12:16 PM ET5 min read

SoFi Faces Market Challenges as BofA Lowers Price Target

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

SoFi Technologies Inc. stocks dropped -7.09% amid concerns over regulatory scrutiny and its student loan business challenges.

Key takeaways

  • Bank of America (BofA) has reduced the price target for SoFi Technologies to $20, indicating a cautious outlook and maintaining an ‘Underperform’ rating due to perceived valuation concerns.
  • A significant share sale by Director Steven J Freiberg amounts to $1.91M, although he maintains control over more than half a million common shares, implying internal confidence in the firm’s long-term health.

Candlestick Chart

Live Update At 12:14:42 EST: On Friday, February 27, 2026 SoFi Technologies Inc. stock [NASDAQ: SOFI] is trending down by -7.09%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

In the past week, SoFi Technologies experienced notable fluctuations in its stock price, raising eyebrows in the market. On Feb 27, 2026, the stock opened at $18.16 but closed at $17.75. This represents a slight drop after a relatively volatile trading day. Despite these fluctuations, SoFi’s performance over the past month reveals interesting patterns.

Analyzing SoFi’s financial performance and key ratios paints a detailed picture. Their EBIT margin remains at a negative 1.5, pointing to operational aspects that need improvement. However, the company demonstrates robust income growth, with total revenue reaching approximately $3.61B. This increase, although quite remarkable, comes with a price-to-earnings ratio of 32.54, which is higher compared to industry peers.

For investors, understanding the broader context of these metrics is important. Their considerable revenue growth of around 49.24% over the last five years highlights the potential trajectory of the company. The company runs a debt-to-equity ratio challenge, constrained by a high leverage ratio of 4.8, suggesting sizeable obligations in the capital structure.

More Breaking News

Additionally, the company’s management effectiveness metrics indicate a 5.65 return on equity (LTM), displaying moderated use of shareholders’ equity in generating profits. However, profitability continues to be an area needing attention.

Market Reactions

Bank of America recently decided to lower SoFi Technologies’ price target, citing concerns over the company’s current valuation, which some investors might see as ‘stretched’ when compared to its peers. The cautious tone adopted by BofA underscores an observed mismatch between SoFi’s market price and its core financial metrics. This move has likely contributed to the cautious stance in the market.

In another impactful development, Steven J Freiberg, a director at SoFi, sold approximately 94,225 shares for a substantial $1.9M as reported in recent SEC filings. While such transactions can sometimes be perceived as a vote of no-confidence, Freiberg’s continued holding of a significant number of shares suggests faith in the organization’s strategic direction, despite some market skepticism.

Conclusion

The recent news surrounding SoFi Technologies portrays a complex narrative for potential traders. While potent revenue growth and substantial income expansion offer optimistic signals, certain valuation metrics might call for cautious optimism. The market’s reaction, coupled with actions by key directors, continues to shape trader sentiment in the short term. As Tim Bohen, lead trainer with StocksToTrade says, “Preparation is half the trade. By the time the bell rings, my decisions are nearly made.”

Ultimately, stakeholders and potential traders in SoFi Technologies should carefully weigh recent evaluations, management’s strategic moves, and market conditions before deciding future courses of action. In this highly dynamic market scenario, keeping a keen eye on macroeconomic factors and company-specific developments will be crucial.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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