Apr. 7, 2025 at 4:02 PM ET6 min read

Snap Shares Drop: What You Need to Know

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

Snap Inc.’s stocks have been trading down by -3.11% amid disappointing revenue forecasts, intensifying investor concerns.

Key News Impacting Snap

  • Wells Fargo revised Snap’s price target from $11 down to $9, maintaining an Equal Weight rating amid market uncertainties.
  • Tariffs announced by Trump, larger than predicted, threaten discretionary retail and advertising, putting pressure on stocks such as Snap.
  • Robert Murphy, Snap’s CTO, sold 1M shares of stock totaling $9.04M, causing concerns among investors.
  • The TikTok spin-off deal, halted due to tariffs, might create competitive pressure for Snap along with other major social media players.
  • A drop in Snap’s price target to $14 from $16 by Citizens JMP is driven by expected tariff disruptions and a reduced digital ad forecast.

Candlestick Chart

Live Update At 15:02:38 EST: On Monday, April 07, 2025 Snap Inc. stock [NYSE: SNAP] is trending down by -3.11%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Recent Earnings and Financial Insights

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Snap Inc. recently faced a challenging financial landscape. The latest earnings report showed a mix of highs and lows. The revenue for the year saw an impressive figure of $5.36B. However, not all earnings were as thrilling. Snap’s EBIT margin landed at -12.5%, indicating the company is far from turning profits. Gross margins were strong at 53.9%, offering a glimmer of hope in an otherwise tumultuous fiscal journey. The firm’s bottom line was dragged by high operating expenses, with salaries and wages alone rising to $780.79M. The report paints a picture of a company striving against the tide to achieve profitability.

More Breaking News

Balance sheets tell another story. Total assets stand at $7.93B with liabilities of $5.48B. The debt-to-equity ratio at 1.73 reflects a heavy reliance on borrowed funds, an aspect investors frequently scrutinize. The high current ratio of 4 indicates a comfortable position to cover short-term obligations, a silver lining in a cloudy financial sky.

Tariffs and Market Tensions

The introduction of unexpected tariffs by Trump plays a pivotal role in Snap’s recent stock movement. This economic wave, penetrating consumer attention and spending, casts a shadow over advertising budgets—a critical source of revenue for Snap. As consumers curb spending, businesses might pull back on advertising, severely impacting social media platforms like Snap. In the past, such conditions have led to uncertain times for the industry, drawing parallels to economic downturns witnessed in 2008 and 2022.

RBC also pared its outlook for Snap, dropping its price target from $16 to $12. While maintaining a sector perform rating, the report reflects on market volatility and its potential to drag Snap’s performance, stirring market worries among traders and investors alike.

CTO’s Significant Stock Sale

Robert Murphy, Snap’s co-founder and CTO, recently sold 1 million shares totaling $9.04M. While insider selling isn’t uncommon, such a substantial sale often raises eyebrows. Investors watch these moves for signals about potential problems or their interpretation by high-ranking company officials, creating tension around Snap’s future trajectory. Are these actions a necessary portfolio diversification or a forecast of tough roads ahead?

Disrupted TikTok Deal: Snap Feels the Heat

The halted TikTok spin-off, influenced by new tariffs, adds more weight to Snap’s struggle in a saturated social media market, featuring big players like Alphabet, Pinterest, and Reddit. Competitive pressures mount, causing market analysts to pause and ponder Snap’s ability to maintain its user base and growth in user engagement.

Conclusion

In summary, Snap’s stock slump is being shaped by a whirlwind of complex factors. Economic turbulence from imposing tariffs threatens its core revenue streams, while internal developments such as Robert Murphy’s share sale may predict shifts in Snap’s internal fabric. As Tim Bohen, lead trainer with StocksToTrade says, “For me, trading is more about managing risk than finding the next big mover.” This philosophy highlights the importance of strategic approaches during such tumultuous times. As larger market dynamics unfold, and as pressures from competitive giants persist, Snap must navigate uncharted waters. Keep a close eye on its capacity to turn challenges into opportunities in these testing times.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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