Oct. 5, 2025 at 12:48 PM ET6 min read

Rumble Teams Up with AI Firm Perplexity, Boosts Stock Over 12%

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

Rumble Inc.’s stocks have been trading up by 14.53 percent despite ongoing concerns about monetization strategies and content moderation issues.

Key Takeaways from Recent Developments

  • A partnership with Perplexity, an AI company, has been announced to significantly boost Rumble’s AI-powered search and content discovery capabilities on its video platform.
  • This strategic collaboration has propelled Rumble’s stock upwards by over 12%, showcasing strong market confidence in the potential synergy and innovation this partnership represents.
  • The integration plan includes the deployment of Perplexity’s AI tools, resulting in enhanced discoverability and engagement across Rumble’s network.
  • Alongside this, promotions of Perplexity’s Comet product and a new subscription bundle are set to offer consumers greater value and attract more users to the platform.

Media industry expert:

Analyst sentiment – positive

Market Position & Fundamentals:
Rumble (RUM) demonstrates a precarious market position with heavily strained financial fundamentals. Key profitability ratios highlight significant losses, with an EBIT margin at -290.7% and a gross margin of -53.1%, indicative of deep inefficiencies and uncompetitive operations. Despite a modest revenue intake of nearly $95.5 million, the company’s valuation metrics are troubling, such as a price-to-sales ratio of 35.75 and a price-to-book ratio of 11.84 underscoring an overvaluation relative to its tangible book value and sales generation. Moreover, Rumble’s financial health is relatively stable with strong liquidity ratios (current ratio: 7.7 and quick ratio: 7.6) suggesting adequate coverage for short-term liabilities, yet negative cash flows from operations point to sustainability challenges.

Technical Analysis & Trading Strategy:
Rumble’s weekly price movements reveal an upward trend, particularly relevant with a significant jump from $7.29 to a peak of $8.56. This bullish pattern is further bolstered by increased trading volume, particularly around recent partnership announcements. On the technical front, the stock’s upward momentum, especially during the October 2nd spike to $8.48, suggests strong buying interest. Traders should consider a momentum-based strategy, entering buy positions as the stock breaks above resistance at $8.58, targeting further gains towards $9, with stops below $8.15 to manage downside risk. Maintaining vigilance on volume trends will be crucial, as sustained volumes will confirm the strength of the breakout.

Catalysts & Outlook:
The announcement of Rumble’s strategic alliance with AI firm Perplexity has boosted investor sentiment, evidenced by an over 12% increase in stock price. The integration of AI-powered search enhancements and a new subscription model is expected to strengthen user engagement and monetization capabilities, aligning Rumble more closely with media industry benchmarks in innovative digital content delivery. However, relative to sector peers, Rumble remains highly speculative amidst operational losses. The stock demonstrates strong resistance near $9, which, if breached, could signal further upside potential. Overall, Rumble’s forward trajectory is cautiously positive, contingent on successful implementation and top-line growth from its AI collaborations.

Candlestick Chart

More Breaking News

Weekly Update Sep 29 – Oct 03, 2025: On Sunday, October 05, 2025 Rumble Inc. stock [NASDAQ: RUM] is trending up by 14.53%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Rumble’s recent partnership with Perplexity has sparked a positive reevaluation of its stock, mirroring in the rally seen recently. Their collaboration to enhance content discoverability using AI adds to Rumble’s innovative edge in the competitive digital streaming market. Importantly, RUM’s recent share price exhibited a rising trend after reaching $8.48, up significantly from $7.29 earlier in the week. The price boost suggests investor optimism driven by this strategic alliance.

Although Rumble’s financial performance highlights challenges—such as negative profit margins and a substantial operating loss—the capital infusion through this AI partnership and diversified offerings may pave the way for stronger revenue streams. An impressive current ratio of 7.7 points to robust liquidity, capable of supporting strategic initiatives without immediate financial strain. Outer signs, like fluctuations with a 12% pre-bell spike, emphasize RUM’s reactive nature to transformative news, making it a critical time for traders eyeing momentum plays in the tech sector.

Conclusion

Rumble’s dynamic shift towards integrating Perplexity’s AI expertise marks a potentially lucrative opportunity. This partnership aligns well with market demands for more intuitive, engaging user experiences within video services. An uplift of over 11% in share price signifies robust support from the trading community. As Tim Bohen, lead trainer with StocksToTrade, says, “A good trade setup checks all the boxes—volume, trend, catalyst. Don’t trade if you’re missing pieces of the puzzle.” As Rumble persists in refining its fiscal and operational positioning, this collaboration promises a pivotal moment in its growth trajectory. Exploring innovative tech collaborations might continue to shape Rumble’s path to future profitability, driving sustained interest from traders in its journey.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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