Rivian Automotive Inc.’s stocks have been trading down by -3.37 percent amid ongoing challenges and strategic pivots in the EV market.
Key Takeaways
- Schwab clients have been net sellers of several major corporations, including Rivian, during the month of December.
- Stock prices for Rivian have dropped significantly with a decrease of 5.1%, equating to a $1.04 drop, now standing at $19.62.
- Over 19,000 Rivian vehicles are being recalled due to issues with the rear toe link assembly, posing a potential crash risk.
- Rivian’s CEO, Robert J Scaringe, has sold 17,450 shares worth over $340,000 while still retaining a considerable portion of his shares.
- Rivian’s Q4 vehicle deliveries have decreased by 31% compared to the previous year, contributing to concerns about future demand.
Live Update At 16:01:58 EST: On Friday, January 09, 2026 Rivian Automotive Inc. stock [NASDAQ: RIVN] is trending down by -3.37%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.
Quick Financial Overview
Rivian Automotive recently reported its earnings, uncovering some challenges. The company’s revenue hits close to $5B, equating to $4.07 per share. Despite this, Rivian faces negative profit margins and struggles with profitability, reflecting a complex landscape ahead.
Looking at daily and intraday trading data, Rivian’s stock has shown fluctuations, ending the day at a price noticeably lower than previous peaks. With a gross margin at just 3.3% and a debt-to-equity ratio suggesting debt levels that outpace equity slightly but not overwhelmingly, Rivian’s financial outlook is shaky.
Significant issues include a substantial decrease in vehicle deliveries at a time when EV market competition is heating up. This retreat from previous highs and operational hiccups casts doubt over Rivian’s short-term strategic execution and market resilience.
Market Reactions and Investor Concerns
Investors have responded to a recent surge in troubling news for Rivian, notably the recall of nearly 20,000 vehicles which could impact consumer confidence and brand reliability significantly. The recall, prompted by incorrectly assembled rear toe links, not only poses a safety concern but also implies potential costly fixes and damage to reputation.
Additionally, Schwab’s report points to significant stock selling activity, including Rivian among top names like Tesla and Palantir, further intensifying pressure on the company. This selling mood reinforces bearish sentiment across Rivian’s shares, contributing to a downward push in its market price.
Compounding the tension is CEO Robert J Scaringe’s substantial stock sell-off. Although he maintains a significant stake, such actions can sometimes be interpreted as declining confidence in the company’s near-term prospects, spurring further shareholder anxiety.
Conclusion
The culmination of recall news, reduced product shipments, and strategic sell-offs has led Rivian’s stock into volatile territory. While the long-term viability of its innovative vehicles remains a compelling narrative, present hurdles are hard for traders to ignore. As Tim Bohen, lead trainer with StocksToTrade says, “The best way to learn is by tracking trades, wins, losses, and lessons learned. Every trade has something to teach.” These factors call for careful navigation as Rivian seeks to stabilize its path forward and reaffirm its commitment to quality and growth amidst a challenging economic landscape.
This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.
Looking to level up your trading game? Explore StocksToTrade, the ultimate platform for traders. With powerful tools designed for swing and day trading, integrated news scanning, and even social media monitoring, StocksToTrade keeps you one step ahead.
Check out our quick startup guide for new traders!
- How to Read Stock Charts: A Guide for Beginners
- Trading Plan: 6 Steps to Create One
- How To Create a Stock Watchlist
Ready to build your watchlists? Check out these curated lists:
Once your watchlist is set, take the next step and trade with confidence using StocksToTrade’s robust platform. Don’t miss out — grab your 14-day trial for just $7 and experience the edge you need to thrive in today’s fast-paced markets.

