Dec. 23, 2025 at 12:14 PM ET4 min read

Lionsgate Partners Exclusively With FreeWheel for Premium Ad Access in U.S. Channels

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

Lionsgate Studios Corp stock surges 7.54% amid strong earnings report and optimistic future outlook driving investor confidence.

Key Takeaways

  • A new exclusive partnership with FreeWheel gives ad buyers direct access to Lionsgate’s premium FAST inventory across nearly 30 U.S. channels.
  • This move aligns with efforts to expand Lionsgate’s advertising reach and monetize content more effectively through strategic collaborations.
  • The partnership with Comcast subsidiary FreeWheel sets a significant milestone in digital advertising, expected to enhance market confidence and investor interest.
  • Implementing this strategy could lead to an increase in advertising revenue and a stronger financial position for Lionsgate.

Candlestick Chart

Live Update At 12:14:16 EST: On Tuesday, December 23, 2025 Lionsgate Studios Corp stock [NYSE: LION] is trending up by 7.54%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Lionsgate has been steering its ship through turbulent financial waters, showing both challenges and opportunities in its financial statements. Recently, the company recorded total revenue of around $3.2B. Despite the revenue, Lionsgate reported a net income loss from continuing operations amounting to approximately $331 million.

The company’s gross margin stood at an impressive 100%, revealing its capability to manage production costs efficiently. However, Lionsgate’s profitability metrics have taken a hit, highlighted by a pre-tax profit margin and profit margin both showing negative percentages. Such figures suggest that while the company is generating revenue, profitability is still an obstacle to overcome.

More Breaking News

In terms of valuation, the enterprise value sits at roughly $4.15B, with price-to-sales and price-to-tangible book ratios at 0.86 and -1.13, respectively. Notably, the enterprise value in relation to sales hints at undervaluation, which can appeal to strategic investors looking for growth opportunities.

Market Reactions to the Partnership

This exclusive collaboration with FreeWheel has spurred optimism in the market, causing potential upward movement in the trading values of Lionsgate stock. The announcement could drive a shift in investor sentiment, pushing the stock higher as confidence builds around future advertising revenue growth.

The FAST (Free Ad-Supported Television) inventory expansion taps into a growing media trend, capitalizing on consumer demands for ad-supported streaming content. By incorporating this into the U.S. channel lineup, Lionsgate positions itself to capture a greater market share, increasing viewership and ad spend simultaneously—a scenario that often leads to increased stock value.

Conclusion

The partnership with FreeWheel marks a pivotal development for Lionsgate, pointing to a future where strategic alliances play a significant role in revenue generation and market positioning. Despite present profit challenges, this move exhibits Lionsgate’s adaptability to evolving advertising trends and expansion prospects in the entertainment sector.

As traders assess the implications of this collaboration, increased advertising revenue could bolster financial metrics and trader confidence. The partnership is likely to serve as a catalyst for business growth, potential share price improvement, and a solidification of Lionsgate’s presence in the competitive media landscape. Recognizing the importance of present conditions, as Tim Bohen, lead trainer with StocksToTrade, says, “I focus on momentum that’s visible right now. Speculation on future moves is outside my playbook.” While complex markets often warrant cautious optimism, this strategic approach could set the stage for future profitability and shareholder value enhancement.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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