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GameStop Stock Jumps As Cohen Buying Meets High-Risk eBay Bet

TIM BOHEN•UPDATED SEP. 25, 2026, 4:51 PM ET
Reviewed by Ben Sturgilland Fact-checked by Ellis Hobbs

GameStop Corporation stocks have been trading down by -6.47 percent amid renewed skepticism over its long-term turnaround prospects.

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Key Takeaways For GME Traders

  • GME’s fiscal Q2 adjusted EPS came in at $0.27, matching expectations, while revenue dropped about 19% year over year to $790.2M, slightly topping consensus.
  • Earlier Q2 guidance projected $780M–$800M in revenue, well below last year’s $972.2M, alongside a steep cash decline to roughly $5.05B–$5.07B from $8.69B.
  • Management says Q2 profit strength mostly came from gains on a nearly $5B eBay stake, and GME has hinted it may pursue a full eBay acquisition.
  • Around $1.4B of 0% convertible notes are being exchanged for about 55.5M new GME shares plus $358.4M in cash, with warning that noteholder hedging may swing trading.
  • GME shares rose more than 3% after CEO Ryan Cohen disclosed buying about 1.15M shares at roughly $22.94, a personal outlay near $26.4M.

Candlestick Chart

Live Update At 16:50:52 EDT: On Friday, September 25, 2026 GameStop Corporation stock [NYSE: GME] is trending down by -6.47%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

GME’s latest tape tells a story of steady grind higher. Over the past few weeks, GameStop has climbed from closes around $18.38 on 2026/08/31 to the low‑$20s and now $23.39 on 2026/09/25. That is a strong percentage move for a stock many traders wrote off as dead money. The daily chart shows higher lows almost every few sessions, a classic stair‑step uptrend that short sellers hate.

Intraday, GME spent most of the session chopping between roughly $23.20 and $23.70, with an opening spike near $24.96 fading back. That intraday fade after a strong open tells you momentum is there, but buyers are still cautious at higher levels.

More Breaking News

On the fundamentals, GameStop generated $3.63B in revenue over the last year with an EBIT margin near 14.6% and profit margins padded by non-core gains. A price‑to‑sales ratio around 3.27 and P/E near 17.5 say the market is pricing in more than a melting physical‑retail story. Liquidity looks huge on paper, with a current ratio above 12 and quick ratio near 9.8, but cash is trending down as GME leans into its eBay exposure. For traders, that means the stock is no longer just a meme chart; it’s a real, leveraged bet on a shifting business model.

Why Traders Are Watching GME Right Now

GME is back in the spotlight because the story has changed again. The latest quarter shows adjusted EPS at $0.27, right in line with Wall Street, but revenue slid from $972.2M to $790.2M. Management blamed the Nintendo Switch 2 launch tailwind last year, store closures, and the France exit. That tells traders one thing: the core GameStop retail engine is shrinking, even as the company defends headline profits.

The real kicker is where the money came from. GameStop’s preliminary Q2 data makes it clear that the jump in operating and net income was driven mostly by gains on its nearly $5B eBay stake, not by selling games and hardware. GME even signaled it may explore a full eBay acquisition. That is a huge swing — from mall-based retailer to potential owner of a major e‑commerce platform. For trading, that injects both upside optionality and serious execution risk.

At the same time, GME is reshaping its balance sheet. The company is exchanging and cancelling about $1.4B of its 0% convertible notes due 2030 and 2032, handing noteholders roughly 55.5M new shares plus $358.4M in cash funded from existing cash. About $2.8B in convertibles still sits on the books. GameStop amended the deal so the share count is fixed and more of the payment is in cash, while warning that noteholder hedging and de‑hedging could “materially affect” trading in GME stock and notes. Translation for traders: expect choppy order flow as arbs adjust positions around the convert.

Layer in CEO Ryan Cohen’s purchase of about 1.15M GME shares at roughly $22.94, and you get a powerful psychological catalyst. When the face of the turnaround commits around $26.4M of his own capital, many retail traders treat that as a green light to lean long — at least tactically.

Conclusion

For active traders, GME is once again a battleground name where fundamentals, strategy, and pure tape action collide. The fundamentals send mixed signals. On one hand, GME delivered EPS of $0.27, matched consensus, and still posts healthy gross margins near 34.4%. On the other hand, revenue is falling fast, the past-year sales trend is negative, and cash has dropped from roughly $8.69B to just over $5B as GameStop doubled down on its eBay exposure.

The balance sheet is strong today, with more than $4.85B in cash and a current ratio above 12, but leverage is rising with over $4.16B in long‑term debt and $2.8B of convertible notes still outstanding even after the $1.4B exchange. That convert deal brings dilution via 55.5M new GME shares and injects short‑term volatility as noteholders hedge. For short‑term trading, those mechanics can matter more than any headline P/E.

Strategically, GME now trades less like a pure brick‑and‑mortar turnaround and more like a call option on a high‑risk e‑commerce roll of the dice. The stock’s strong recent trend and Ryan Cohen’s $22.94 buying level will be key reference points on the chart. As Tim Sykes likes to say, “Patterns repeat, but only for traders who study them and cut losses quickly.” As Tim Bohen, lead trainer with StocksToTrade says, “The best trades are the ones you can make without emotion. Plan it, then execute it as if it’s routine.” For anyone watching GameStop, that mindset is critical — this is an educational and research story, not a guarantee of how the next move plays out.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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