Feb. 21, 2025 at 2:02 PM ET6 min read

Hershey Stock Surge: Buy or Hold?

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

As Halloween approaches, the increased demand for chocolate and positive consumer sentiment have bolstered The Hershey Company’s stock, which has been trading up by 4.34 percent on Friday.

Latest Developments

  • Analysts indicate a mixed outlook for Hershey. While TD Cowen raises the target price to $146, they keep a Hold rating because of expected cocoa price inflation and future pricing needs.

Candlestick Chart

Live Update At 14:02:28 EST: On Friday, February 21, 2025 The Hershey Company stock [NYSE: HSY] is trending up by 4.34%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

  • Citi’s analyst Thomas Palmer upgraded the stock outlook from Sell to Neutral with a $154 target, predicting a potential growth rebound in 2026 despite cocoa’s current pricing strain.

  • Barclays adjusts their price target to $160 amid expected cocoa-related earnings decline in 2025 but holds hope for 2026 with aggressive cost actions.

Earnings Report and Key Metrics

Successful trading requires discipline and strategy. Traders often emphasize the significance of detaching emotions from their decisions to achieve success in the market. As Tim Bohen, lead trainer with StocksToTrade says, “The best trades are the ones you can make without emotion. Plan it, then execute it as if it’s routine.” This approach helps traders execute their strategies with precision, minimizing risks and maximizing potential gains. By sticking to a well-thought-out plan, traders are more likely to navigate the complexities of the market effectively, focusing on logic and analysis rather than emotional impulses.

Hershey’s recent earnings report reflects a combination of challenges and planned strategic adjustments. Their revenue for the past quarter was impressive, going up to almost $11.2 billion. This figure, when juxtaposed with a solid revenue per share of nearly $76, suggests potential stability in market presence. Gross profit margin sits comfortably at 47.3%, showcasing Hershey’s ability to manage its product costs efficiently, even while wrestling with rising cocoa prices.

The profit margins tell a tale of resilience, with margins both before and after tax hovering around 19.8%. Despite the strains from rising cocoa costs, Hershey’s EBITDA managed to maintain a margin of 29.6%. This indicates proficient cost management and strong sales continuation, especially in innovative product lines.

More Breaking News

Financial strength indicators portray a robust structure, with a total debt to equity ratio of 1.08 balanced against an interest coverage ratio of 17. This is reassuring for stakeholders eyeing debt levels versus earnings potential. On valuation measures, a price-to-earnings ratio of 15.21 flags a reasonable stock evaluation, while enterprise value crosses the $38.7 billion mark. Such indicators advocate for continued market competitiveness.

Market Performance and Stock Movement

Diving deeper into recent stock performance, we notice an upward closed price at $173.41 on Feb 21, 2025. Over a few trading days prior, Hershey consistently climbed, lifting spirits among optimistic investors. The opening prices moved from $166.51 to a high of $173.63 in that period. Consistent gains hint at robust investor sentiment, despite possible cocoa difficulties looming over 2025.

Intraday trends point towards increased trading activity, especially near peak spots. Take the surge to $173.41 at 2:00 PM on the 21st; it stirs intrigue among day traders and long-term holders alike. Such volatility, combined with declared debt offerings aiming to repay senior notes due 2025, depicts a company making daring yet calculated bets for longevity.

Industry Trends and Future Speculation

Current metrics prelude further strategic shifts. Cocoa price pressures and competitive productivity actions are pivotal topics among boardrooms. However, the general industry trend exhibits resilience thanks to upcoming expansions in global confectionery demand. Hershey, staying true to its roots, shows adaptability amidst these evolving dynamics.

A glance at external forecasts paints a dual picture. Bernstein increased the Hershey price target to $147, validating the firm’s extensive market immersion. On the surface, the anticipated earnings dip compared justifiably with future earnings expansion forecasts in 2026. Adding complexity, estimates from Evercore ISI and Goldman Sachs amend target prices slightly downward. Each story tells its part, but Hershey persists in its renowned focus on effective consumer engagement and responsive pricing.

Navigating the Cocoa Cost Turbulence

Amid a backdrop of soaring cocoa costs, Hershey is strategizing capitalization across all its asset streams. It emphasizes swift adaptability, evident in its recent public offerings seeded to address both short-term financial currents and longer operational benchmarks. Finding a balance between lucrative dividends and affordable debt, the company steers its financial ship through unpredictable waters.

Analyzing liquidity through ratios—such as a quick ratio at 0.2, focusing on immediate asset accessibility—reveals deeper layers to Hershey’s financial canvas. Though reflecting pressure, the firm maintains positive working capital, and current ratios at 1.0 exhibit adequate buffer against potential hiccups.

Hershey acknowledges its competitive edge, aggressively leveraging promotions and pairing with strategic collaborations to cement market share amid cocoa-driven challenges. Their pricing path accommodates potential headwinds, particularly as they strategize legacy pricing models for fortifying profit tails down the financial road.

In sum, Hershey presents itself as a company threading carefully through a tapestry of challenges and prospects. While financial navigation stresses cocoa uncertainties, unwavering brand value and consumer engagement lead the charge towards securing realized value. As Tim Bohen, lead trainer with StocksToTrade says, “A consistent trading routine beats sporadic action every time. Show up daily, and you’ll start to see the patterns others miss.” For traders, the question tangles itself in holding steady through turbulent waters or addressing pivot opportunities in Hershey’s broader adventure.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

Looking to level up your trading game? Explore StocksToTrade, the ultimate platform for traders. With powerful tools designed for swing and day trading, integrated news scanning, and even social media monitoring, StocksToTrade keeps you one step ahead.

Check out our quick startup guide for new traders!

Ready to build your watchlists? Check out these curated lists:

Once your watchlist is set, take the next step and trade with confidence using StocksToTrade’s robust platform. Don’t miss out — grab your 14-day trial for just $7 and experience the edge you need to thrive in today’s fast-paced markets.