Oct. 4, 2025 at 12:46 PM ET6 min read

Rumble’s Shares Surge Following Strategic Partnership with Perplexity AI

Tim BohenAvatar
Written by Tim Bohen Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

Rumble Inc. stocks have been trading up by 14.53 percent as investors react to strategic operational developments.

Key Highlights from the Recent Developments

  • A newly-announced partnership with AI company Perplexity promises to enhance AI-powered search and content discoverability on Rumble’s platform, pushing Rumble’s stock price up more than 12%.

Media industry expert:

Analyst sentiment – positive

  1. Market Position & Fundamentals: Rumble Inc. (RUM) is positioned in a challenging market scenario evidenced by its worrying financials. Key profitability ratios exhibit severe negative margins with EBIT margin at -290.7% and profit margin totaling -290.65%. Revenue figures are significant at $95.49 million, although the price-to-sales ratio of 30.86 indicates an inflated valuation. With a current ratio of 7.7, liquidity is adequate, but capital efficiencies remain underwhelming, with return on equity at -58.32% and assets turnover at a low 0.3. These figures underpin a business struggling to carve out profitability amid high costs and inefficiencies.

  2. Technical Analysis & Trading Strategy: The short-term price chart for RUM indicates a bullish trend, with recent candlestick patterns showing higher lows and higher highs. The stock saw a significant jump from an open of $8.15 on October 2 to a close at $8.4638 on October 3, suggesting strong buying interest propelled by volume spikes. The upward movement aligns with a breakout of the $8 resistance level. Traders could capitalize on this momentum by adopting a buy-on-dips strategy, with key support identified at $7.23 and resistance around $8.60. Consider trailing stop-loss orders to manage risk while targeting $9.

  3. Catalysts & Outlook: Rumble’s strategic partnership with Perplexity has catalyzed recent stock gains, with shares climbing over 12% in response. The integration of AI-powered search and the promotion of Perplexity’s Comet product enhance Rumble’s platform capabilities and user engagement potential, aligning with industry trends towards enhanced discoverability mechanisms. Sector comparisons to Media and Interactive Multi-media benchmarks portray a mild divergence, as Rumble fights to reclaim its competitive edge. Currently, resistance at $9 is pivotal, and surpassing it can validate further upside potential. Overall sentiment is guardedly optimistic with a positive tilt.

  • This strategic alliance aims to integrate advanced AI tools into Rumble.com, enhancing user experience and content accessibility, while also promoting Perplexity’s Comet product via Rumble’s expansive advertising network.

  • The collaboration introduces a unique subscription bundle, likely to attract more users and increase retention rates, providing Rumble with a competitive edge in the digital video platform space.

  • Following the announcement, Rumble’s shares experienced nearly a 13% surge, highlighting investor optimism about the enhanced technological capabilities and potential revenue streams.

Candlestick Chart

More Breaking News

Weekly Update Sep 29 – Oct 03, 2025: On Saturday, October 04, 2025 Rumble Inc. stock [NASDAQ: RUM] is trending up by 14.53%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Rumble has experienced significant momentum with the recent developments enhancing the company’s market position. Over a few trading sessions, the stock has shown a steady upward trend, evidenced by a noticeable increase from $7.31 at the close on September 29, 2025, to a striking $8.4638 by October 3, 2025. Such volatility indicates heightened investor interest and confidence following the partnership announcement.

Financially, Rumble is in a striking position, albeit with a few red flags. The financial ratios spotlight some challenges, with key margins such as EBIT and gross margins deep in the negative, reflecting a company struggling with profitability. Revenue sits at a substantial $95.48M, yet when juxtaposed against increasing expenses, the margins reflect deeper inefficiencies. Rumble’s enterprise value stands strong at $1.88B, hinting at market belief in its potential and strategic partnerships such as the one with Perplexity as potentially lucrative paths forward.

The recent financial reports, however, depict a mixed picture. Operating revenue reached around $25M but was overshadowed by expenses totaling over $54M, contributing to a hefty net income loss from continuous operations around -$30M in the second quarter of 2025. Operating cash flow remains negative, yet there are considerable investments in strategic initiatives which could hint at future recovery and growth potential. Despite the challenges, strategic moves like the partnership with Perplexity could well serve as a catalyst for structural recovery, favoring future financial stability and market growth.

Conclusion

Rumble’s recent strategic maneuvers, particularly the tie-up with Perplexity, are set to carve a positive trajectory for the company in the trader psyche. While still wrestling with profitability hurdles, these partnerships provide a means to expand Rumble’s technological frontier, improve user interactivity, and potentially reverse the current negative financial margins. For traders, the stock’s recent surge represents a blend of immediate market enthusiasm and speculative optimism for sustained growth potential. As Rumble incorporates advanced AI-driven solutions, it creates a compelling narrative for future growth, setting a precedent for bold moves within the tech-driven media space. As Tim Bohen, lead trainer with StocksToTrade says, “A good trade setup checks all the boxes—volume, trend, catalyst. Don’t trade if you’re missing pieces of the puzzle.”. The recent developments illuminate a path towards improvement, strengthening Rumble’s market appeal. Traders and market observers will continue to closely watch its maneuvering in the tech landscape, eyeing additional strategic pursuits that align with sustained value creation.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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