Oct. 4, 2025 at 9:50 AM ET6 min read

Rumble Stock Soars on AI Partnership With Perplexity

Tim BohenAvatar
Written by Tim Bohen
Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

Rumble Inc. stocks have been trading up by 14.53 percent, driven by heightened investor confidence and positive developments.

Latest Developments in Rumble’s Strategic Growth

  • Rumble’s latest partnership with Perplexity focuses on integrating AI tools to improve discoverability and introduce a new subscription bundle, enhancing overall user experience.

Media industry expert:

Analyst sentiment – neutral

  1. Market Position & Fundamentals: Rumble (RUM) currently exhibits significant financial challenges as evidenced by its negative profitability ratios, including an EBIT margin of -290.7 and a gross margin of -53.1. The company generates $95.5 million in revenue, yet its net income reflects a stark deficit of $30.2 million, indicative of considerable operational inefficiencies and excessive costs relative to income. RUM’s price-to-sales ratio is high at 30.86, which, combined with a precarious price-to-book ratio of 10.22, suggests overvaluation relative to its current earnings profile. Despite a strong current ratio of 7.7 indicating liquidity strength, return metrics such as return on assets of -35.9% and return on equity of -58.32% display deficient operational efficiency. The company’s financial trajectory reveals considerable strain on its fundamentals with free cash flow negative at $16.8 million, underscoring an urgent need for strategic operational realignment.

  2. Technical Analysis & Trading Strategy: Analyzing the recent weekly price patterns, Rumble’s stock price shows a bullish trend in recent sessions, closing at $8.46 on October 3, having risen from an open of $7.31 on September 29. This uptrend is further corroborated by successive higher lows and higher highs, particularly noticeable in the strong upward movement on October 2 ($8.15 open to $8.48 close). Volume spikes align with these price increases, confirming buyer dominance. A trading strategy would be to capitalize on bullish momentum by entering long positions on retracements to the $8.15-$8.20 support range, targeting further resistance around $8.60-$8.65, while setting a stop-loss below $7.90 to mitigate downside risk.

  3. Catalysts & Outlook: Rumble’s recent partnership with AI company Perplexity has materially bolstered its stock performance, with a notable pre-market surge exceeding 12%. This strategic alignment is anticipated to enhance Rumble’s platform capabilities in AI-driven search and content discoverability, potentially improving user engagement metrics and revenue streams through new subscription bundles. Compared to the broader Media and Interactive Multi-Media benchmarks, Rumble’s proactive collaboration in emerging AI fields may provide a competitive edge. However, the underlying fundamental weakness remains a concern. Expectancy for near-term stock performance hinges on breaking through the $8.65 resistance, with sustained bullish sentiment contingent upon continuous operational and strategic advancements.

  • Following the partnership announcement, Rumble’s stock price surged over 12% as it aims to leverage artificial intelligence to bolster its video platform.

  • Pre-market trading saw Rumble shares climb nearly 13%, fueled by the anticipated benefits of enhanced content discoverability thanks to Perplexity’s technology.

  • The collaboration also includes the promotion of Perplexity’s Comet product and integration into Rumble’s advertising network, potentially driving significant revenue growth.

Candlestick Chart

More Breaking News

Weekly Update Sep 29 – Oct 03, 2025: On Saturday, October 04, 2025 Rumble Inc. stock [NASDAQ: RUM] is trending up by 14.53%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Rumble’s recent stock performance has shown significant volatility. Starting with a base price of $7.36 on September 29, the stock saw a noticeable increase, reaching a close of $8.4638 by October 3. This rise reflects positive investor sentiment following the strategic partnership announcement. On the intraday chart, the stock opened at $8.22, reached a high of $8.95, and finally settled at $8.56, indicating strong market interest and trading activity in response to the company’s strategic direction.

Examining Rumble’s financial health, the company exhibits certain challenges, with key profitability ratios being negative. The EBIT margin stands at -290.7%, with similar deficits noted in other profitability measures, highlighting ongoing operational hurdles. Revenue, however, has shown a promising three-year growth rate of 130.99%, signaling future potential if cost inefficiencies can be addressed. Furthermore, Rumble’s high current ratio of 7.7 suggests that the company is in a strong position to meet its short-term liabilities.

Conclusion

Rumble’s proactive steps towards harnessing AI technology through its collaboration with Perplexity indicate an ambitious drive to reshape its platform and expand its market share. In the fast-evolving world of trading, it’s crucial to stay ahead of the curve. As Tim Bohen, lead trainer with StocksToTrade says, “I never chase price. The best opportunities allow me to enter on my terms, not when I’m feeling pressured.” Similarly, Rumble’s strategic partnership represents their commitment to attract traders who value precision and market timing over impulsive decisions. While financial challenges remain, particularly in terms of profitability, the strategic partnership may provide the necessary catalyst for Rumble to improve its performance and trader outlook. As the company continues on this transformative path, stakeholders will be keen to monitor its financial recovery and future growth trajectory.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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