Aug. 31, 2025 at 12:42 PM ET6 min read

GoPro Faces Struggles as Morgan Stanley Adjusts Price Target

Tim BohenAvatar
Written by Tim Bohen Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

GoPro Inc.’s stocks have been trading down by -11.45% amid mixed sentiment over upcoming financial reports.

Market Insights: Significant Developments Impacting GoPro

  • Morgan Stanley recently revised GoPro’s price target from $0.50 to $0.80, but retained an Underweight rating, indicating skepticism about immediate growth prospects.
  • The current stock price of $1.28 indicates a downturn of 2.67%, reflecting persistent investor concerns and market pressures.
  • Analysts at Morgan Stanley consider 2025 a transitional year for GoPro, with substantial recovery hopes deferred to 2026.
  • The repeated focus on long-term turnaround suggests potential caution among traders and a wait-and-see approach for institutional investors.

Technology industry expert:

Analyst sentiment – negative

GoPro (GPRO) finds itself in a challenging market position, highlighted by negative margins indicative of ongoing profitability issues. Despite generating a revenue of approximately $801 million, the company struggles with EBIT and EBITDA margins of -17.1% and -16.3%, respectively. The concerning aspect is a profit margin of -17.93%, compounded by low valuation metrics like a Price-to-Sales ratio of just 0.32. Financial strength is further strained with a current ratio of 0.9 and a leverager ratio of 4.2, suggesting pressure on liquidity and efficiency in managing assets and liabilities. The cash flow statement indicates a decline in cash by $11.847 million during the period, with negative net income from operations emphasizing operational inefficiencies that the management must urgently address.

Technically, GoPro’s stock exhibits a bearish pattern with recent weekly price action showing a downtrend. From the sequence spanning recent trading days, the stock opened at 1.73, experienced minor fluctuations, and closed at a lower point of 1.47 by the end of the period. The candlestick patterns reveal a series of lower highs and lower lows, corroborating a negative momentum. A dominant strategy would be to capitalize on short positions while the stock remains beneath key resistance levels—specifically at the $1.73 mark. Significant selling pressure is likely around the $1.8 threshold, while support holds at approximately $1.45. A focus on accelerated volumes may further corroborate ongoing trends.

Looking ahead, GoPro’s outlook appears challenging, notwithstanding Morgan Stanley’s revised price target to $0.80 from $0.50, suggesting skepticism about immediate recovery prospects. Although a minor positive note exists in their ability to remain in technology discussions, overall sentiment towards GoPro versus sector benchmarks remains subdued, with stocks in Technology and Hardware & Equipment generally outperforming. The company’s strategic focus appears limited, awaiting a potential turnaround post-2025. For now, significant resistance is observed near $1.60, with downside potential should break below the $1.40 threshold, forming a basis for the evaluation of short-to-mid-term trading strategies.

Candlestick Chart

More Breaking News

Weekly Update Aug 25 – Aug 29, 2025: On Sunday, August 31, 2025 GoPro Inc. stock [NASDAQ: GPRO] is trending down by -11.45%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

GoPro’s recent financial performance paints a challenging picture, facing difficulties reflected in its quarterly reports. With a revenue of $801.47M and a conspicuous EBIT margin at -17.1%, the company struggles to convert revenues into profit. The cost of revenues remains high, severely impacting the company’s profitability metrics. While the gross margin stands at 33.5%, it is overshadowed by the unfavorable profitability margins, including a negative profit margin of -17.93%. Operational inefficiencies are further evidenced by a negative EBIT of $13.68M.

The prevailing financial indicators provide limited optimism. Substantial debt, reflected in a total debt-to-equity ratio of 0.25, constrains GoPro’s financial flexibility. Its financial strength is further challenged by a low current ratio of 0.9, displaying limited short-term financial robustness. Despite generating some operating cash flow, the company’s bottom line remains burdened by high operating and administrative expenses, leading to a net income loss of $16.42M.

Investors may remain wary due to these financial limitations, especially given the modest price-to-sales ratio of 0.32 and the worrisome return on assets and equity figures. The negative PEG ratio underscores concerns about growth prospects in relation to its expected earnings development.

Conclusion

Despite strategic adjustments in its price evaluation by Morgan Stanley, GoPro finds itself at a crossroads, facing immediate headwinds with forecasts of improvement not materializing until years later. Traders are urged to exercise prudence, taking an observant stance as the company attempts to navigate its path to sustainable profitability. As Tim Bohen, lead trainer with StocksToTrade says, “The best trades are the ones you can make without emotion. Plan it, then execute it as if it’s routine.” This sentiment underscores the need for a methodical approach as traders speculate on GoPro’s performance, avoiding emotional decisions in pursuit of returns. A strategic rebirth with a reinvigorated business model may serve as the pivotal key to shaping GoPro’s future trajectory in the competitive market.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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