May. 29, 2025 at 12:02 PM ET5 min read

e.l.f. Beauty Sees Market Boom Amidst Landmark Acquisition

Tim BohenAvatar
Written by Tim Bohen Reviewed by Ben Sturgill Fact-checked by Ellis Hobbs

On Monday, e.l.f. Beauty Inc.’s increased investor interest follows autumn market momentum, stocks have been trading up by 25.04 percent.

Key Takeaways

  • Strong fiscal 2025 results reported by e.l.f. Beauty, with a 28% increase in net sales and a noteworthy 25 quarters of consecutive growth.

  • Exciting acquisition news as e.l.f. Beauty announces a $1 billion deal to acquire Rhode, the expanding beauty brand by Hailey Bieber. This move aims to diversify e.l.f. Beauty’s product range with skin-focused offerings.

  • Notable expansion in The Netherlands and Belgium, making products more accessible through local drugstores, synonymous with a 66% rise in non-U.S. net sales year-over-year.

Candlestick Chart

Live Update At 12:02:15 EST: On Thursday, May 29, 2025 e.l.f. Beauty Inc. stock [NYSE: ELF] is trending up by 25.04%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

e.l.f. Beauty stands out with its fiscal 2025 results, boasting an impressive 28% rise in net sales. The company celebrates 25 continuous quarters of growth—a remarkable feat in the beauty industry. While they move forward with the Rhode acquisition, their focus seems well-tuned toward diversifying and tapping into specific product categories such as skincare.

Taking a closer look at the charts, recent ELF share prices showed fluctuations. On May 29, shares opened at $108.87, surged to a high of $120.81, and closed at $113.16. This dynamic reflects the robust earnings report and market confidence following the strategic acquisition announcement.

More Breaking News

With profitability indicators showing a strong 9.3% EBIT margin and a gross margin of over 71%, the company’s financial health appears sound. Revenue indicators show a promising path, with revenue per share on the rise and a hearty revenue growth percentage over three and five years.

Strategic Growth through Acquisitions

In the fast-paced beauty space, acquiring Rhode, a brand spearheaded by social media influencer Hailey Bieber, marks more than a mere expansion for e.l.f. Beauty. This move promises to bring tap on Rhode’s direct-to-consumer strengths, adding a complementary layer to the already diverse product offerings.

This bold acquisition hints at innovation and growth, suggesting that e.l.f. Beauty is keenly aware of evolving beauty trends. The integration of Rhode could also indicate a focused strategy to merge beauty and skincare, expanding its influence in new consumer demographics.

Engaging in this landmark acquisition, e.l.f. Beauty not only shows an awareness of market needs but also demonstrates its adaptability and aspiration for leadership and innovation in the beauty industry.

Concluding Thoughts

Emerging stronger than ever, e.l.f. Beauty is undeniably on a roll. With continuous net sales growth, strategic acquisitions, and international market expansions, its position in the beauty market is not just stable but progressing positively. Traders are now keeping a close watch on how Rhode’s integration plays out and how the favorable financial metrics translate into market performance. As Tim Bohen, lead trainer with StocksToTrade says, “The best way to learn is by tracking trades, wins, losses, and lessons learned. Every trade has something to teach.”

As e.l.f. Beauty builds a promising trajectory, the market embraces it with enthusiasm and anticipation. Stakeholders now look forward to seeing how these developments will pan out in the next fiscal year, with potential implications for both the company’s market standing and share price movement. The trading community remains alert to any lessons that might arise from observing e.l.f. Beauty’s performance in the dynamic beauty industry.

This is stock news, not investment advice. StocksToTrade News delivers real-time stock market updates tailored to highlight the key catalysts driving short-term price movements. Our coverage is designed for active traders and investors who thrive in fast-moving markets, with a focus on volatile sectors like penny stocks, AI stocks, Robinhood stocks and other momentum plays. From earnings reports and FDA approvals to mergers, new contracts, and unusual trading volume, we break down the events that can spark significant price action.

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